DAMINK's story

Damink was born from the visionary mind of photographer Damian Hovhannisyan in 2018. This brand seamlessly blends a passion for analog photography with fashion, creating unique, handmade clothing like no other. What began as a spontaneous spark—when Damian saw a photo printed on clothing—quickly evolved into the idea of launching a brand featuring his own analog photographs. He began experimenting with sweatshirts, printing his vibrant, one-of-a-kind photos to create bold, colorful statement pieces.

The first collection of fully printed sweatshirts was an instant success, resonating with customers who appreciated the distinct aesthetic. But Damian’s ambition went further. He envisioned colorful denim jackets adorned with his photos—true statement pieces that would set Damink apart. And that’s exactly what he delivered. These iconic denim jackets became the brand’s signature, propelling Damink into the spotlight.

Today, the brand has expanded into a full line of distinctive clothing, including coats and leather jackets, all bearing Damian's artistic touch. Damink has been showcased at prestigious fashion weeks in Milan, London, and LA, making waves in global fashion markets. The Damink wearer is bold, empowered, and unafraid to stand out. They appreciate the craftsmanship and originality, knowing that when they wear Damink, they're not just wearing clothes—they are wearing a little piece of art.